Privacy Policy

This website is operated by ELMORE LAND PARTNERSHIP LTD ("Elmore", "we", "us"). We are a land promotion business that assesses potential development opportunities, initially focused on Sussex and the surrounding areas.

Elmore is the controller of the personal information we collect through this website. This means we decide how and why that information is used.

• Company number: 17510908, registered in England and Wales
• Registered office: 5th Floor, 167–169 Great Portland Street, London, W1W 5PF
• Privacy enquiries: [email protected]

Information you give us

When you request a free land appraisal or send us a general enquiry, we collect the information you choose to provide. Depending on the form, this may include:

• your name, email address and telephone number;
• your preferred contact method;
• the address or approximate location of your land;
• the type and approximate size of the land;
• what you would like to achieve with it;
• any further information or message you include; and
• photographs, maps, plans or documents you upload.

Please only share what is needed for your enquiry. We do not ask for special category information (such as health details) or identity documents through the website, and we ask you not to upload them.

Information collected automatically

To protect our forms from abuse, we create a one-way scrambled code (a "hash") from the internet address your enquiry is sent from. We use it only to limit repeated submissions, and it is automatically deleted after 24 hours. We do not store your internet address itself alongside your enquiry.

When you submit a form we also record the page you came from and, if present in the web address, standard campaign tags (for example "utm_source"), so we understand how people find us. Our hosting provider also processes routine technical information, such as internet address and browser type, to deliver the website and keep it secure.

We do not currently use analytics or advertising tools on this website.

We use your information to:

• respond to your enquiry;
• carry out an initial appraisal of your land;
• assess whether it could be a suitable development opportunity;
• communicate with you about your land and any next steps;
• keep an accurate record of enquiries and our conversations;
• arrange specialist assessment, where appropriate;
• protect the website and our forms against misuse; and
• meet our legal and regulatory obligations.

Responding to your enquiry is not marketing. Submitting an appraisal or enquiry does not sign you up to marketing emails. If we ever want to send you marketing, we will ask for your permission first where the law requires it, and you can opt out at any time.

UK data protection law requires us to have a lawful basis for each use of personal information. We rely on:

• Steps before a contract — when you ask us to appraise your land or discuss an agreement, we use your information to take the steps you have requested before any contract is entered into.
• Legitimate interests — to review and qualify land opportunities, seek specialist input on suitable sites, keep records of enquiries, understand how people find us and protect our website. Our interest is running and developing our land promotion business; we have considered your interests and believe this use is reasonable and expected.
• Legal obligation — where we must keep or disclose information to comply with the law.
• Consent — for any optional cookies or analytics we may introduce in future, and for marketing where consent is required. You can withdraw consent at any time.

Where we rely on legitimate interests, you have the right to object. Contact us at [email protected] and we will stop unless we have compelling grounds to continue or need the information for legal claims.

Working with our strategic land partners

We review land enquiries at Elmore before deciding whether an opportunity should be explored further.

Where a site appears suitable, we may share relevant information with our strategic land partner, Land Profits, and appropriate planning or development specialists to help assess its potential.

We only share information that is reasonably necessary for the relevant assessment and handle personal information in accordance with applicable data protection requirements.

Submitting an enquiry does not mean your information will automatically be shared with our partners.

Where Land Profits, planning consultants, surveyors, solicitors or other professional advisers receive information to give their own professional view, they may act as independent controllers and handle it under their own privacy notices.

Service providers

We use trusted providers who process information on our behalf and only on our instructions:

• website hosting and content delivery (Lovable, using Cloudflare's network);
• our secure database and file storage (Lovable Cloud, built on Supabase);
• delivery of enquiry notification emails to our team (Lovable's email service, using Mailgun); and
• technical support providers who help maintain the website.

Other disclosures

We may disclose information to authorities, regulators or courts where we are legally required to, or where needed to establish or defend legal claims. If our business is reorganised or sold, information may transfer to the new owner under equivalent protections.

We never sell your personal information.

Some of our service providers are based in, or use systems located in, countries outside the UK, including the United States and the European Economic Area. Cloudflare operates a global network, so website traffic may be handled in data centres near your location.

Where personal information is transferred outside the UK, we rely on UK adequacy regulations (for example for the EEA, and for US organisations certified under the UK Extension to the EU–US Data Privacy Framework) or on the UK International Data Transfer Agreement or Addendum to the EU Standard Contractual Clauses, together with any further safeguards needed. Contact us for more information about the safeguards that apply.

We take appropriate technical and organisational measures to protect your information, including:

• encrypted connections (HTTPS) for all pages and forms;
• storing enquiries and uploaded files in a private database and private file storage that visitors cannot access;
• checking uploaded files for permitted types and sizes;
• restricting access to enquiries and documents to authorised Elmore team members who must sign in; and
• sending only enquiry notifications to authorised Elmore recipients. Partners do not have direct access to our enquiry records.

No method of sending or storing information online is completely secure, but we work to protect your information and review our measures regularly.

We keep personal information only for as long as we need it for the purposes described in this policy. In deciding how long, we consider:

• whether your enquiry led to ongoing discussions or an agreement;
• whether we need records to answer questions or deal with complaints or claims;
• legal, tax and accounting requirements; and
• whether you have asked us to delete your information.

Our standard retention periods are:

• Appraisal enquiries: up to 24 months from our last contact with you, where the enquiry does not lead to an agreement.
• General enquiries: up to 24 months from our last contact with you.
• Uploaded files (such as photos and site plans): kept with the related enquiry and deleted at the same time, up to 24 months from our last contact with you.
• Enquiries that lead to an agreement: kept for the life of that agreement and for an appropriate period afterwards to meet legal, tax and accounting requirements.
• Spam-protection codes: deleted automatically after 24 hours.

At the end of the relevant period, we securely delete or anonymise the information. You can ask us to delete your information sooner at any time.

Under UK data protection law you have the right to:

• ask for a copy of the personal information we hold about you;
• ask us to correct inaccurate or incomplete information;
• ask us to delete your information;
• ask us to restrict how we use it;
• object to our use of it where we rely on legitimate interests, and to any direct marketing;
• receive information you gave us in a portable format, where applicable; and
• withdraw consent at any time, where we rely on consent.

Some rights apply only in certain circumstances. To make a request, email [email protected]. We may need to confirm your identity and will normally respond within one month.

If you are unhappy with how we have handled your information, please contact us first so we can try to help. You also have the right to complain to the Information Commissioner's Office (ICO), the UK data protection regulator, at ico.org.uk.

We do not make decisions about you based solely on automated processing, including profiling, that produce legal or similarly significant effects. Every enquiry is reviewed by a member of our team. We may use software to help organise information, but decisions about whether to take an opportunity further are made by people.

For information about cookies and similar technologies, and how to manage your preferences, please see our Cookie Policy.

We may update this policy from time to time, for example if our services or the way we handle information change. The latest version will always be on this page, with the date it was last updated shown at the top.